Course Content
Course Introduction
1.00 fb business acc.
1.01 billing
1.02 add people
1.03 connect Instagram
1.04 Brand awareness-audience
1.05 placement and budgete
1.06 ad creation
1.07 reach
1.08 traffic
1.09 engagement
1.10 app installs
1.11 video views
1.12 lead generation
1.13 messages
1.14 conversion
FB updates
FB updates
2nd lecture fb updates
Buyer Persona
2.00 Website list & Customer List
2.01 app & offline audience
2.02 video views list
2.03 Instagram custom audience
2.04 Lead form list
2.05 event list
2.06 Instant exp. list
2.07 page eng. list
2.08 lookalike
2.09 Test intro
2.10 Types of tests
2.11 Holdout test
2.12 Brand survey test
2.13 A:B test
2.14 Budget Optimisation 1
2.15 Budget Optimisation 2
2.16 Budget Optimisation 3
2.17 Audience Network 1
2.18 Audience Network 2
2.19 Mob. app - fb SDK
2.20 Deep link
2.21 App event
2.22 fb pixel setup
2.23 fb pixel events 1
2.24 fb pixel events 2
2.25 Custom Conversion
2.26 Conversion ad
2.27 Market place & Instagram
3.01 Facebook IQ-Insights to Go
3.02 Christmas insights & hot topics
3.04 Worldwide targeting
3.05 Travel ads Intro
3.06 Travel ads Intro2
3.07 Travel ads-Targeting
3.08 Travel ads-Catalogue1
3.09 Travel ads-Catalogue2
3.10 Travel ads-Catalogue3
3.11 Catalogue sales
3.12 Date specific pricing
3.13 Flights
3.14 Destinations
3.15 Property ads
3.16 Vehicles ads
3.17 eCommerce 1
3.18 eCommerce 2
3.19 Store Location
3.20 Store Traffic
3.21 Offline events
3.22 Ads results
3.23 Sales funnel
3.24 Scenario 1
3.25 Scenario 2
3.26 Scenario 3
3.27 Scenario 4
3.28 Scenario 5
4.01 engagement prob 1
4.02 engagement prob 2
4.03 ad price prob
4.04 multiple ad sets
4.05 ad fatigue 1
4.06 ad fatigue 2
4.07 price per sale
4.08 ad edit prob.
4.09 CBO
4.10 Video edit-placement
4.11 Gulf targeting
4.12 ad frequency
4.13 ad policy
4.14 Ads Policy file
4.15 analytics
4.16 ad report
4.17 ad report 2
4.18 ad report 3
4.19 Thank you
